In a new article at Movies.com, Perri Nemiroff and Cinema Blend’s Katey Rich talk in detail about the methods that Lionsgate is using to promote The Hunger Games, and whether they are forcing the Twilight similarities (and there are very few).
Coincidently, CinemaBlend.com editor-in-chief Katey Rich recently took the time to sit down with me to discuss Lionsgate’s promotional campaign for the film. Katey recently wrote a piece about how the studio’s effort thus far puts The Hunger Games on par with The Twilight Saga, basically highlighting a few prime elements: “Attractive, Young White People, Caught In A Love Triangle And Looking Somber.” No, it’s not necessarily a bad thing and clearly could have positive financial repercussions, but this is a story with so many more profound selling points — it’s a wonder why Lionsgate chose to enter the marketing ring with these images. Check out my full discussion on the topic with Katey in the video below. Keep in mind this piece was recorded on Monday, just before the announcement of the release of the teaser trailer this weekend. However, in lieu of that news, be sure to pay attention to the tail end of the video when we discuss what a teaser trailer could mean for the final product.
Read more here (including a convo with the director of the Hunger Games short films).
What do you think? Is the marketing technique for The Hunger Games film focusing on the wrong parts of the story?